- Jenny Flores
From Digital Fraud to Institutional Resilience: Building Trust in the Age of Generative AI
Deepfakes (AI-generated audiovisual content that realistically reproduces faces, voices, and movements) have become the new face of digital deception. The term combines "deep learning" and "fake," reflecting the sophistication of these increasingly hard-to-detect falsifications. When combined with social engineering tactics, this technology forms a “perfect attack.” According to Entrust’s Identity Fraud Report 2025, digital identity fraud increased by 42% compared to the previous year, with generative AI involved in one out of every three incidents. Recent studies warn that deepfakes can distort public perception and create a false sense of trust, putting both individuals and institutions at risk.

